Indian Rural Advertising, Regional Advertising, Marketing in Small Towns, India, Grassroot Marketing, India, Mobile Campaigns, Indian Rural Advertising, Brand Building Beyond Urban, Rural Indian Marketing, Brand Building in Rural, India, Insights Info

Provides expertise in identifying local associates and train personnel to start the implementation programme. Along with the commitment of personal supervision and course correction during rollout of the campaign.

Services also include drawing up the campaign roll-out plan and value addition for the implementation process.

ITC – MANGALDEEP AGARBATHI

Client	ITC
Product	Agarbathi
Brand	Mangaldeep

Task for the Agency

To promote Mangaldeep Agarbathi with its unique fragrance lock feature in rural Tamilnadu.

Activity
	The van activity consisted of dances and a live skit performed by a husband / wife couple. The product story was integrated into the skit. The activity also targeted residential localities and haats where product sales were undertaken with special free offers.

Top

Marico

Client	Marico
Product	Perfumed Hair Oil
Brand	Hair & Care

Task

A short term campaign in rural Maharashtra to create awareness for the Brand before Diwali for use during Abhyang Snan / Pehili Angol..

Activity
	A Branded van equipped with specially developed audio software, visited residential areas inviting target households for a game show with a specially designed invitation card.Product sale was undertaken and merchandising activity done in the local retail outlets.

Top

Philips

Client	Philips
Product	DTH TV Set
Brand	Satellite Vardaan

Task for Agency

To promote a unique offering from Philips viz. a DTH ready TV set in cable dry areas of TN.

To promote a unique offering from Philips viz. a DTH ready TV set in cable dry areas of TN.

Activity
	A mobile campaign consisting of live product demo, interactive games, special meetings of local influencers to educate about the brand. Agency created some special audio software to highlight the product features in an interesting manner.

COLGATE PALMOLIVE - CIBACA TOOTHPASTE

Client	Colgate Palmolive
Product	Toothpaste
Brand	Cibaca

Task for the Agency

To create awareness in villages of Karnataka, and generate trials

Communication Strategy
	Pitched against low priced products using Colgate lineage and the resultant global quality assurance at the same price point
	A well planned mobile marketing activity, which included interactive product oriented game, an edutainment film using well know TV stars of Karnataka, besides product sampling, sales and placement

Result
	Awareness for the brand has increased multifold and is reflected in the spontaneous increase in sales

Other Rural Activation
	GODREJ SOAPS
	ASIAN PAINTS
	AIRTEL
	CASTROL
	ITC - CIGARETTES

Top

Site Design - ANGLER Technologies